Corporate Social Responsibility (CSR) is a must for the beneficiaries of today’s mature corporation: i.e. share holders, employees, consumers or customers, the neighbouring community, and the society at large. The components of CSR are:
1. Strict enforcement of hard laws: no deception, exploitation or any action against the law that would affect the beneficiaries.
2. High professional standards of practice and ethics (Soft Laws)
3. Corporate social contribution
CSR, in accordance with the United Nations Global Compact, consists of 4 components, namely, human rights, labour standards, environment, and anti-corruption. Please see Dr. Sopon Pornchokchai’s article on the Nine Understandings of CSR or his book on “the Real CSR” (in Thai).
Towards the Consumers
Towards the Employees
“Thailand's independent property consultants refrain from real estate brokerage and self-interest property development in order to avert potential conflicts of interest, thereby ensuring the integrity of our valuation and research work.”
This is the major principle of the real CSR of AREA. We cannot accept being a valuer or a researcher while also being a broker or a developer or an investor ourselves. Some that attempt do everything may claim to be a total package of services, but we believe that this can only end in conflict of interest.
Our executives have never been a president or board member of any developer company. This means that AREA is independent and keeps itself professionally neutral in its all of its services.
AREA holds strictly to the principles of human rights and labour standards. We never exploit our employees. The welfare of our staff is above legal standards. This is because we believe that our employees are our major assets or modes of production for our services industry. This is different from other industries. For example, the major modes of production for factories, property development companies, or financial institutions are machinery, real estate, and money, respectively.
Please see our welfare to our staff members.
In accordance with labour regulations, we strickly provide the following:
||5% of the salary paid by AREA as the employer
||4% of the salary paid by AREA as the employer
||No less than 14 days per year
||Free Annual Leave (1):
||6 days per annum
||Free Annual Leave (2):
||6 days per annum
(altogether 12 days per annum)
||30 days per annum
||90 days with the payment for 45 days
||In accordance with doctor’s orders
||60 days per year
Welfare for Education
||Twice a year since 1995
||Free Money Deposit for Staff
||3% of salary
||0-3 months of salary
||Ceiling, 5 times the salary
||Scholarship for Children
||Baht 5,000 per annum
||Cremation of Parents
||Baht 3,000 per time
||Baht 4,000 per person
||Baht 4,000 per time
||Leave for Giving Birth
||Baht 4,000 per child
||Staff Member of the Month
||Baht 2,000 and 1,000 for 2-4 staff members
||Staff Member of the Year
||Touring abroad or some other bonuses
||New Year’s Party
||Once a year
||Once a year for 2 days
||For those who have worked 4, 7,10,12,15 or
||Allowance to go upcountry
||Baht 200 per day
||Fuel & Maintenance Expense for those who use their own car
Welfare for Health
||with 1,200 books
||Twice a year, 2 days each
||Frequently for our staff members
||1-2 staff members per annum
||Occasional Scholarship for Master Degree
|| week after week
||Ward and Medicine
||Provided at the Headquarters
||Home Visit to Sick Employees
||Gift or money depending on the situation
||Free provision of cacao, tea, coffee all day long
||Badminton, table tennis, basketball, gym and swimming pool
Towards the Environment
Because our company is a service provider, no harm is done to the environment through any of the actions of our company, and we try to nurture and protect the environment as much as possible. For example, we try to use the resources with the utmost efficiency, reuse our materials, help save energy, conduct forest plantation, build green consciousness, and so forth. We also try to keep our staff members in good physical condition and in a positive social environment, for example, by providing good quality drinking water, air filtering, team exercise, annual physical check-ups, and soon.
In order to ensure the integrity of our services, we are among the few consultancy firms that conduct the following:
1. Postcard surveys to our customers to assess the performance of our valuers and researchers.
2. An additional telephone interview with our customers.
3. Field quality checks to examine the work of our staff members on their reliability and objectivity.
Please read about our exceptionally high standards of practice in: Case Story: Anti-Corruption In Property Consultancy
Achieving? CSR is not just doing a face-lift. We need to be serious about it, and with a sizeable budget. It is an investment in building our brand and credibility in fair trade and in making fair deals. Every year we spend over Baht 5,000,000 or
US$ 147,000 to accomplish this, as detailed in the following:
We try our best to see that AREA meets international standards and that it is a local firm that can compete with international ones. We hope to have a sustainable future and to be a symbol of pride for Thai society.
||Field Quality Check
||Telephone – Post Card Quality Check
||Database Management for CRM
||Free Money Deposit for Staff (3% of Salary)
||Refreshments, Exercise and Gym
||Welfare for Marriage, Giving Birth, Ordination
||Scholarship for Children
||Monthly Birthday Party
||Annual Staff Retreat
||In-house Training, Twice a Year
||Field trip, local or international
||Prize for Staff Member of the Month / the Year
||Meeting Twice a Month
||Donation to the Thai Appraisal Foundation
Dr. Sopon Pornchokchai and CSR
He is a pioneer in the dissemination of the concept and practices of CSR in Thailand. His contributions include:
• Books: The Real CSR and Administer with Love (in Thai).
• Lecturing on CSR at international conferences and forums organized by international organizations, the Anti-Corruption Commission, universities, and others.
• Sitting on the Board of Ethics, Thai Chamber of Commerce.
• Sitting on the Board of Sufficiency Economy, Thai Chamber of Commerce.