Dr.Pornchokchai has been AREA President since 1991. He is an experienced valuer and researcher in Thailand and the ASEAN Region.  Prior to starting AREA, he was a consultant to the ESCAP, UN-Habitat, International Labour Organization and other international organizations. He gained a Ph.D. in land and housing from the Asian Institute of Technology (AIT) and had further property valuation training from LRTI-Lincoln Institute of Land Policy and in housing development from Katholieke Universeit Leuven (Belgium).

Currently, Dr.Pornchokchai is the President of the Thai Appraisal Foundation which is a principal member of the FIABCI, the Director of the Thai Real Estate Business School, IAAO representative to Thailand and an international advisor to the Appraisal Foundation established by the US Congress. His research master pieces include the discovery of 1,020 slums (1985), CAMA (computer-assisterd mass appraisal) modeling (1990), forecast of 300,000 unoccupied housing units (1995 and 1998), study for property information centre (2000), land value modeling (2002), the roadmap for valuation profession (Ministry of Finance Vietnam, 2006) and the consultancy service to Ministry of Finance, Indonesia (2008).

Mr.Khongchantr has been involved with real estate consultancy since 1988 and has been AREA's Deputy Managing Director of Valuation since 1991. His academic background is in geography and he is part of the AREA team developing a digital map for valuation and research purposes. He earned a Master Degree in Property Investment and Development from Thammasat University, Certificate of Appraisal from the LRTI-Lincoln Institute of Land Policy and a Diploma of Valuation from the joint Thammasat University/University of South Australia.

He has written several papers on real estate valuation, translates articles from leading foreign valuation journals for Thai valuers and is helping develop the Thai valuation profession to meet international standards of practice. He was a very popular guest speakers in TV or radio on real estate. Currently he is also the editor of the ThaiAppraisal which is an official journal of the Thai Appraisal Foundation

Ms.Chantranukul, a certified valuer, has been with AREA since 1991. In addition to her role of co-ordinating the company's marketing activities, she is responsible for developing AREA's digital map for valuation and research purposes. She holds a degree in finance from Bangkok University and a Certificate of Appraisal from the LRTI-Lincoln Institute of Land Policy.