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Corporate Social Responsibility (CSR) is a must for the beneficiaries of today’s mature corporation: i.e. share holders, employees, consumers or customers, the neighbouring community, and the society at large.┬áThe components of CSR are:

  • Strict enforcement of hard laws: no deception, exploitation or any action against the law that would affect the beneficiaries.
  • High professional standards of practice and ethics (Soft Laws)
  • Corporate social contribution
    CSR, in accordance with the United Nations Global Compact, consists of 4 components, namely, human rights, labour standards, environment, and anti-corruption. Please see Dr. Sopon Pornchokchai’s article on the Nine Understandings of CSR or his book on “the Real CSR (in Thai)” .

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Ms.Pattama Chantranukul
Executive Director
Board Director, Thai Real Estate Business School
Board Director, The Valuers Association of Thailand


Contact: pattama@area.co.th


Ms.Chantranukul, a certified valuer, has been with AREA since 1991. In addition to her role of co-ordinating the company's marketing activities, she is responsible for developing AREA's digital map for valuation and research purposes. She holds a degree in finance from Bangkok University and a Certificate of Appraisal from the LRTI-Lincoln Institute of Land Policy.

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